Last Updated: Jan 24, 2020     Views: 9

Sno-Isle Libraries offers two databases to help you identify potential B2C (business to consumer) customers: ReferenceUSA and DemographicsNow. These databases are free with a library card, and require your library card number and pin/password.


  1. Start in the middle of the page and click on the “U.S. Consumers/Lifestyles” Database, and select “Advanced Search”.
  2. Select the geography you’d like to search in the left-hand menu. You can search by city, zip code, county, and more. When you select a box in the left-hand menu, a search option pops up in the middle of the page. Use this search option to input your geography.
  3. Choose from more than 90 different interests to find customers interested in your product or service in the “Lifestyles” selections.  
  4. When using the “Consumer Snapshot” selections, be advised that you will no longer see names and contact information for your potential customers. Instead, you will see a count.
  5. Click the blue “Update Count” button on the right-hand side to see how many results you’ll get. Click the green “View Results” button to see a list of potential customers.


  1. Locate the “People & Companies” tab.
  2. Choose the list type “Household List”.
  3. Enter the geography you’d like to search in the upper right corner. You can search by zip code, town, school district, census area, and more. If you’d like to look at multiple geographies, use the “Options” menu and select “Geography List”.
  4. Use the “special selects” in the left-hand column to further narrow your search by variables like “average household income”, “median age”, or “average # of vehicles”. 

    Note: if using any of the Special Selects, you will need to fill out the minimum and maximum parameters.
  5. Click the blue “Search” button on the right-hand side of the page to see your results.
  6. Be sure to click the check boxes on the left to select some or all of your results. Doing so will allow you to then download, email, or view the results on a map.

Library staff are available to answer questions and offer further instruction.

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